The right mix moves markets.
Timpla — Filipino, verb: to mix, to blend; to get the proportions right. We plan and run full-funnel campaigns for brands in the Philippines and abroad — native and discovery placements, paid search, content, and the analytics to prove all of it worked.
Six disciplines, one media plan.
Native & discovery advertising
Sponsored content and content-recommendation campaigns across premium publisher networks. We handle headline and thumbnail testing, advertorial production, bid strategy, and placement-level optimisation — the unglamorous work that decides whether native traffic converts or just clicks.
Performance media buying
Paid search, display, and programmatic planned against margin, not vanity metrics. Budgets are re-weighted weekly based on cohort performance, and every peso or dollar spent is traceable to a booked sale or qualified lead.
Content studio
Landing pages, advertorials, product explainers, and editorial series written in-house by Filipino writers who work in English, Tagalog, and Bisaya. Copy is drafted for the reader first and the algorithm second — in that order, always.
SEO & organic growth
Technical audits, information architecture, and a publishing cadence built around commercial keywords your buyers actually use. We treat organic as a compounding asset that lowers blended acquisition cost quarter over quarter.
Brand & campaign creative
Identity systems, campaign art direction, and ad creative produced in the same office as the media plan. When the people making the ads sit beside the people buying the placements, iteration takes hours, not weeks.
Analytics & conversion
Server-side tracking, attribution modelling, and structured landing-page testing. We set up measurement before the first ad runs, so performance conversations are about data, never opinion.
Numbers we're prepared to stand behind.
A household-goods retailer moving from print flyers to digital. We rebuilt the offer structure, ran native placements against regional news readership, and tied every campaign to branch-level sales data.
12-month engagement · ongoingAn Australian freight platform entering the Philippine market. Long-form advertorials and search campaigns localised for operations managers, with lead scoring wired directly into their CRM.
8-month engagement · retainedA supplement brand stuck at a spend plateau. We diversified out of a single channel into discovery and search, rebuilt landing pages around subscription offers, and doubled revenue without doubling budget.
14-month engagement · ongoingClient names available on request — we'd rather ask their permission than put logos on a homepage. Detailed case studies, including media plans and measurement methodology, are shared during an introductory call.
A senior team in Davao, working with brands that expect agency thinking without agency bloat.
Timpla Works was founded in 2019 by a media planner and a copywriter who kept meeting the same problem: brands in Mindanao were buying media from Manila or Singapore agencies that had never set foot in their market, and paying head-office rates for junior attention.
We built the agency we wanted to hire. Every account is run by the people you meet in the first call — strategists, writers, media buyers, and analysts working from one floor in Felcris Centrale. No account-management layer, no hand-offs, no surprises in the deck.
Today roughly half our billings come from Philippine brands and half from companies in Australia, Singapore, and North America that want senior campaign operations in a compatible timezone. The mix keeps us sharp: local clients keep us honest about retail reality, and export clients keep our reporting standards at an international level.
Four rules we don't bend.
P–01Measurement before media
Tracking, baselines, and success criteria are agreed and installed before the first peso of media spend. If we can't measure it, we won't sell it to you.
P–02Your accounts, your data
Ad accounts, analytics, and creative files live in properties you own. If we ever part ways, you keep everything — including the documentation.
P–03Seniors do the work
The strategist in your pitch meeting is the strategist in your Monday report. We grow by keeping teams small and clients long, not by stacking juniors.
P–04Honest reporting, always
Reports lead with the number that matters to your P&L, including the weeks it goes the wrong way — with a diagnosis and a plan, not an excuse.
Tell us what you're trying to grow.
media@timplaworks.com6th Floor, Felcris Centrale Mall,
Quimpo Blvd, Poblacion District,
Davao City, 8000 Davao del Sur,
Philippines
Write a few lines about your product, your market, and roughly what you spend today. We reply within two working days — usually with questions, occasionally with a polite referral if we're not the right fit.
Monday to Friday,
9:00–18:00 Philippine Time (GMT+8).
We keep afternoon overlap with Australia and morning overlap with Europe.